About Our Business

Strategic Tools & Equipment Company is a value-added strategic sourcing and distribution
partner, a marketing and service agency, and an importer and distributor of strategic, unique,
and high-quality diagnostic, hand, and power tools, as well as repair and shop maintenance
tools.  The company is a flexible, customer-focused organization with an ability to provide a
differentiated supply chain and account service delivery mechanism, depending on the product,
customer, and channel.  

Strategic Tools & Equipment Company serves customers in North America, Europe, Asia,
Australia, South Africa, and Latin America.   The company sells products together with channel
partners in various market segments.  Call or write to us to find out how we can serve your
needs!

Doing business in the European Union

Strategic Tools & Equipment Company services its European customers from its own companies
in two locations in Europe.  Please send enquiries to either
Joerg Albers (German-speaking
countries, Netherlands, Eastern Europe) or
Alan Hill (other countries).

Joerg's e-mail address:  Joerg.Albers@Strategic-Tools.de
Alan's e-mail address:  Alan.Hill@StrategicTQ.com

Our competitive advantage comes from:

  1. Management experience, industry relationships, and technical expertise in the products
    and channels served.  The management team has decades of combined experience in
    the automotive aftermarket and related businesses, with critical knowledge of the mobile
    distribution channel, the international marketplace, and global strategic sourcing.
  2. Exclusive distribution agreements with globally-sourced, qualified suppliers with key
    technologies.  The company is focused and committed to bringing unique products to
    market, within the right channel, with the right channel partner, to meet customer needs.
  3. An entrepreneurial spirit and keen focus on customers, which enables it to be fast, flexible,
    and nimble to take advantage of market changes and product advancement.
  4. “Virtual” and differentiated supply chain, with emphasis on tailored business solutions that
    meet the needs of suppliers, channel partners, and end customers.

The managing directors of the business include:

Steve Baer, President.  Before becoming one of the founders of Strategic Tools & Equipment
Company, Steven held a variety of positions Fortune 500 companies, such as: Vice President of
Materials/Supply Chain for Snap-on Tools.  He led the purchasing, distribution, logistics, and
planning functions for the business and was responsible for 700 people, a $40 million expense
budget, and over $300 million in company expenditures.  Prior to Snap-on, Steven had similar
assignments with Honeywell (Bendix Brakes), U.S. Robotics, and Case Corporation.  Early in his
career, he worked within the supply chain systems of General Motors, with EDS Corporation.  He
holds a BA in Economics from Stanford University and an MBA in Operations and Marketing from
The Wharton School, University of Pennsylvania.

Alan Hill, Executive Vice President, Sales & Marketing.  Before being one of the founding owners
of Strategic Tools & Equipment Company, Alan held a variety of positions with Snap-on
Incorporated, such as: Director, International Marketing and Business Development, for the
Automotive Division of Snap-on Tools and International Director, power tools and industrial
tools. Before Snap-on, Alan developed and executed global growth plans for three other
companies in the industrial machinery, electrical and electronic connector, components, and
switching systems segments. Early in his career, Alan successfully started and managed his own
technology commercialization company. He has served as a member of the MEMA international
division board, and holds a Business Management Degree from the University of Leeds in the UK.
ABOUT US
(C) 2005-2012 Strategic Tools & Equipment Company